Aera In Action
Cognitive Automation is a new model that is being brought into play to help supply chains during a crisis and prepare for the future.
The most powerful model your company will have to adapt to any future challenge and industry shift is cognitive automation. At its core, cognitive automation is the process of digitizing, augmenting and automating enterprise-wide decision-making processes.
Forecasting and demand planning has always been difficult and fraught with guesswork, but it’s only going to get worse. Today planners struggle to incorporate real-time data to improve models. With the amount of global real-time data set to explode, that challenge is about to skyrocket.
These days, there's nothing simple about supply and demand. With goods being manufactured all over the world, and customers expecting a very personal experience when they purchase goods and services, the idea of an intelligent, efficient supply chain becomes an increasingly vital part of doing business.
Cognitive technologies such as Artificial Intelligence (AI) offer businesses an incredible opportunity to rethink traditional processes. But are AI and intelligent automation different than other enterprise technologies?
How can a large organization use cognitive automation to innovate crucial business processes? For RB, whose products include Lysol and Mucinex, one of the answers was moving away from proprietary IT technology and partnering with companies such as Aera Technology.